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The Importance of Community - A Business Lesson
I read this amazing article in the Harvard Business Review online today - written by none other than Starbucks CEO, Howard Schultz.It's called 'Invest in Communities to Advance Capitalism'.
The gist of it is to realize that philanthropy no longer cuts it - you have to get your hands dirty and build a community - only then will success follow. Here's my favorite paragraph from the article:
When looked at through the capitalistic lens, innovating the very nature of corporate-community relations is good business. Companies that hold on to the old-school, singular view of limiting their responsibilities to making a profit will not only discover it is a shallow goal but an unsustainable one. Values increasingly drive consumer and employee loyalties. Money and talent will follow those companies whose values are compatible with their own.
And if you haven't already - click on the link above. This one is worth the read!
Published!
Last month was a super exciting month for me - and no, not just because I was living the good life in Toronto.
I was published! In print!
Now, this is exciting because although I know online media is the new paradigm - there's just something about holding paper in your hands that makes it so much real (that, and the fact that I've been published online a couple times already).
New goal for 2011: Get published in print at least 2 more times.
Photo taken by me on my handy blackberry
The Art of...
A few months ago, I attended an online workshop The Future of Marketing. It brought together the best and brightest minds in marketing to discuss where the future is going.Today I had the opportunity to actually attend a similar type of event - called The Art of Marketing in Toronto. It brought together 5 key minds in marketing: Avinash Kaushik, Gary Vaynerchuk, Jeffrey Hayzlett, Sheena Iyengar and Guy Kawasaki.My take on the event?It started out inspiring with a talk by Web Analytics author and Google Employee, Avinash Kaushik. The morning passed quickly although there was no break (sad face), but after lunch is when I really had my sad face on.As an avid watcher of TED talks, I was excited to see Dr. Sheena Iyengar speak. Imagine my surprise when I get to the exact SAME talk as I watched on TED! Definite fail. I'm just happy I had a lovely lunch from Freshii and had snuck my OJ into the auditorium!My afternoon quickly took a turn for the best with the last speaker, Guy Kawasaki :) He was engaging, inspiring, funny and overall authentic.Was the event worth it?I can't decide. Guy was awesome, as was Avinash, but the rest was mediocre.
Gone in 60 seconds.
That's all they got.
I'm talking about the "Future of Marketing" virtual micro-conference. 60 of the industries top thought leaders including Jeanne Bliss, Rohit Bhargava, Brian Solis, and Scott Stratten came together to each provide a 60 second outlook of where they think marketing is headed into the future. I'm not going to lie when I say it was probably the most inspiration 60 minutes of my day - it's not often where you get to hear from all these amazing industry experts within an hour!
Curious and want to learn more? The conversation continues tomorrow on the Future of Marketing Blog. Or to get access to a recording of the conference, click here.
