The Importance of Community - A Business Lesson

I read this amazing article in the Harvard Business Review online today - written by none other than Starbucks CEO, Howard Schultz.It's called 'Invest in Communities to Advance Capitalism'.

The gist of it is to realize that philanthropy no longer cuts it - you have to get your hands dirty and build a community - only then will success follow. Here's my favorite paragraph from the article:

When looked at through the capitalistic lens, innovating the very nature of corporate-community relations is good business. Companies that hold on to the old-school, singular view of limiting their responsibilities to making a profit will not only discover it is a shallow goal but an unsustainable one. Values increasingly drive consumer and employee loyalties. Money and talent will follow those companies whose values are compatible with their own.

And if you haven't already - click on the link above. This one is worth the read!

Tagged HBR Starbucks branding business capitalism marketing
Sites I Like
​